6 Second Bumper Ad for the Bresnan Bread and Pastry Pizza by the Slice campaign.
YouTube Marketing Statistics
- The campaign achieved 3,550 plays on YouTube in the McKinney, Texas market for the month of November, 2024. Significantly increasing brand visibility.
- Overall, it garnered over 30,000 impressions, with 3 direct clicks to Bresnan Bread and Pastry. These insights provided a baseline for refining future campaigns to enhance engagement.
- Notably, patrons who visited the bakery mentioned seeing the ad on YouTube, proving that the campaign was driving traffic to the store.
From a Wild Thought to a Flour-Filled Dream
Matt and Jenna Bresnan had a dream—and not just the kind where you imagine perfect croissants and fresh-baked bread. Their story began with a wild idea: “Let’s open a bakery!” That spark of inspiration led them to leave stable jobs behind in January 2020 and dive headfirst into what felt, at times, like a risky venture. You might think that sounds a little crazy, but don’t all the best stories start that way?
Nestled just off the Square in Historic Downtown McKinney, TX, Bresnan Bread and Pastry is the result of their leap of faith. It’s a bakery where you can taste not just the passion behind the recipes but the heart behind the journey. Matt and Jenna didn’t just open a business—they created a space where you can savor the flavor of their dedication and share in the joy of their community-focused vision.
Matt’s Masterpiece: Artisanal Perfection
If you’ve ever bitten into a loaf of sourdough or a flaky Kouign Amann from Bresnan Bread and Pastry, you’ve experienced Matt’s handiwork. He’s the mastermind behind the bakery’s beloved breads, pastries, and sweet treats. Whether he’s kneading dough at dawn or crafting new recipes, Matt pours his heart into every single creation. His passion for perfection means you get products that taste just as amazing as they look.
But what makes Matt’s creations truly stand out? It’s his commitment to artisanal methods. Each loaf of bread, each delicate pastry, is a labor of love. He sticks to time-honored techniques, blending high-quality ingredients with patience and precision. And you can tell—it’s in the perfect crust on a baguette or the buttery layers of a croissant.
Artisanal baking isn’t about shortcuts, and Matt wouldn’t have it any other way. His dedication to small-batch baking ensures every bite is fresh and flavorful. That’s what sets Bresnan Bread and Pastry apart—bread and desserts made with care, not just churned out for the sake of convenience.
Jenna’s Magic: Building a Community
While Matt is hard at work in the kitchen, Jenna is equally busy building connections. For Jenna, Bresnan Bread and Pastry isn’t just a bakery—it’s a way to create a sense of belonging in the community. You’ll often find her greeting customers with a warm smile, making everyone feel like family.
Jenna believes baking isn’t just about food; it’s about people. She thrives on building genuine relationships and fostering a welcoming environment. Every customer, whether they’re picking up a baguette or ordering a Spicy Pepperoni Pie, is part of the Bresnan story. You’re not just buying bread; you’re supporting a dream and joining a community.
Jenna’s focus on the human side of the business is what makes Bresnan Bread and Pastry feel so special. It’s the kind of place where you can grab a coffee, chat about your day, and feel like you belong.
A Partnership Built on Passion
Together, Matt and Jenna are the ultimate dream team. They’ve found a rhythm that lets them each focus on what they love most. For Matt, it’s perfecting the recipes that keep you coming back. For Jenna, it’s creating a space that makes you feel like more than just a customer.
Their shared passion is the driving force behind Bresnan Bread and Pastry. Every loaf, every pastry, every conversation—it’s all a reflection of their dedication to quality and community. They’re not just running a bakery; they’re building something meaningful.
And here’s the best part—they couldn’t have done it without you. The customers who come back for their favorite sandwich or share photos of a stunning seasonal Danish are the reason Matt and Jenna can do what they love. So the next time you visit Bresnan Bread and Pastry, remember this: you’re not just supporting a bakery. You’re part of a story that’s still being written, one delicious bite at a time.
Whether you’re here for the bread, the pastries, or simply the atmosphere, Bresnan Bread and Pastry welcomes you with open arms. It’s a place where love, passion, and community come together—and where every crumb tells a story.